Champions who move companies are some of the warmest leads in B2B. How to notice the move from your own relationships instead of waiting for a data provider.
When a customer contact who likes your product moves to a new company, two things happen. Your account loses a champion, and a new account gains someone who already knows what you do. That person is one of the warmest leads a B2B company will ever get, if someone notices in time.
CRMs hold the old address until it bounces. Data providers update their records weeks or months later. Meanwhile the contact has often already emailed someone at your company from their new address, to say goodbye, to keep in touch, or to ask for help in the new role. The signal arrives first in an employee's inbox.
The employee who knows the contact is best placed to say whether the move is a good opening, and to correct the new title and company before anything is shared. An approval step keeps that judgment in the loop.
RelationLens reads headers, calendar invitations and saved contacts every night, so a new address appears in the employee's private list soon after the first email arrives. The employee can edit and share it in one tap from the weekly digest, and the record reaches HubSpot deduplicated by work email. Contact data refreshes from your own relationships, instead of decaying at around 22.5% a year.