An estimated $1.1M of annual benefit per $100M of revenue, a 16.6x five-year net return and four-month payback. Where the numbers come from.
The Headline Numbers
For a company with $100 million in revenue, RelationLens estimates about $1.1 million of benefit a year. Over five years, after every cost, that is an estimated 16.6x net return, with payback in about four months from the day the first mailbox connects.
Where the Benefit Comes From
New revenue from discovered contacts, about $959,500. Warm relationships the company already holds, reaching campaigns for the first time, after a 50% realization haircut.
Less contact data bought, about $50,400. Contacts your own people know, bought today from a data provider.
Fewer manual privacy requests, about $27,400. Every record carries who released it and when, so a data subject request has an answer.
Less manual contact work, about $23,600. Loading, cleaning and deduplicating contacts becomes automatic for marketing operations.
Why a Realization Haircut
Not every discovered relationship becomes revenue, and not every one that does would have been missed without it. Halving the revenue estimate keeps the business case conservative, so it survives a CFO's review.
What Drives Your Number
How many employees hold external relationships
How many of those relationships are missing from the CRM today
How quickly employees review their digests
Your conversion rates on warm versus cold contacts
Low Cost to Start
Setup is about fifteen minutes of IT time, with no engineering, infrastructure or data migration, and employees connect in under two minutes. See RelationLens for the full value model.