Released contacts are deduplicated by work email before they reach the CRM.
The same person often appears in several employees' mailboxes. RelationLens deduplicates released contacts by work email before writing them to HubSpot, so Marketing gets one clean record per person.
Because employees can edit a contact before sharing it, the record that arrives is the version the person who knows them believes is right.
Loading, cleaning and deduplicating contacts becomes automatic, estimated at about $23,600 a year for a company with $100 million in revenue. See RelationLens.