It reduces how much you buy by finding contacts your people already know, and enriches released records with the providers you keep.
Many contacts companies buy today are people their own employees already know. RelationLens finds those from existing relationships, so fewer need to be bought: an estimated $50,400 a year for a company with $100 million in revenue.
Released records can be enriched against the data services you already use. Bought data still has a role for accounts where nobody has a relationship yet.
Found contacts are warm, current and unique to your company. See RelationLens.