How Does the 70/30 Revenue Share Work?

Understand the illuminis 70/30 revenue share model for app developers, including how payouts work, what is included,and how it compares to other platforms.

The illuminis 70/30 Revenue Share Explained

The illuminis Developer Platform uses a 70/30 revenue share model, meaning that developers keep 70% of all revenue their applications generate through the marketplace. The remaining 30% is retained by illuminis to cover infrastructure costs, payment processing, security services,and marketplace operations. This model ensures that developers earn the majority of their revenue while receiving enterprise-grade platform services without separate fees.

What the 70% Developer Share Covers

Your 70% share is your net revenue after all platform services are accounted for. There are no additional charges deducted from your earnings. The 70% you receive is the final amount deposited to your account. This includes:

What the 30% Platform Share Covers

The 30% retained by illuminis covers a comprehensive set of services that developers would otherwise need to build, purchase,and manage independently. These services include:

How This Compares to Other Platforms

The 70/30 split is the industry standard established by the Apple App Store and Google Play Store. However, the illuminis model is significantly more favorable when you consider what is included. Apple and Google provide distribution but not hosting. Shopify charges 20% to 30% plus separate hosting fees. With illuminis, the 30% covers everything: hosting, billing, security, authentication,and distribution in a single all-inclusive fee.

Revenue Share Examples

To illustrate how the model works in practice: if your app charges $49 per month and acquires 100 customers, your gross marketplace revenue is $4,900 per month. You receive $3,430 (70%) and illuminis retains $1,470 (30%). If your app grows to 500 customers, you receive $17,150 per month. The percentage remains constant regardless of scale,and there are no tiered adjustments or hidden fees at higher revenue levels.

When Revenue Share Begins

The revenue share only applies when your app generates income. There are no upfront listing fees, no monthly platform charges,and no minimum revenue requirements. You can deploy and list your application for free,and the 70/30 split activates only when customers begin paying for your software. This zero-risk model makes the platform accessible to indie developers, side-project builders,and early-stage startups alike.